Surveys with AI interviews
We add open-ended questions to the survey, and an AI interviewer follows up on what each person says. The result combines the percentages of a survey with the reasons that usually only come up in an in-depth interview.
01What it is
In a traditional in-depth interview, an interviewer asks an open question, listens to the answer and decides how to probe further. The process yields rich information, but it requires one interviewer per conversation, so qualitative studies usually stop at 20 or 30 cases.
The Afiches AI interviewer reproduces that logic inside an online survey. It reads each open-ended response, identifies what still needs explaining and asks a follow-up on that point, without changing the subject or suggesting answers. Because interviews run in parallel, hundreds or thousands of in-depth interviews can be completed in the same timeline as a survey.
Once fieldwork closes, the AI codes the responses into themes based on what participants said, with no predefined categories, and every theme is backed by verbatim quotes. The Afiches team reviews the coding before it goes into the report.
02When to use it
- Understanding why people choose or drop a brand, product or service.
- Exploring perceptions on sensitive or under-researched topics.
- Testing concepts, messages or campaigns with participants’ own arguments.
- Adding the reasons behind the changes to a quantitative tracker.
- Comparing narratives across countries or segments with one methodology.
03How we work
- Module designWe define which open-ended questions go into the survey and what the interviewer should probe in each one.
- RecruitmentWe reach the study audience with targeted social media ads.
- Interview with follow-upsEach participant answers in their own words and the AI asks one or two follow-ups about their concrete experience.
- CodingThe AI groups responses into themes with verbatim quotes; the team validates the coding.
- IntegrationWe cross the themes with survey variables to see what each segment thinks.
04What we deliver
- Coded themes with frequencies and verbatim quotes.
- Theme breakdowns by demographic profile and closed-ended answers.
- Full dataset with every response and follow-up.
- Report and interactive dashboard with the quantitative and qualitative views.
05Questions
Does the AI replace the researcher?
No. The AI conducts the interview and proposes an initial coding; module design, theme review and interpretation stay with the Afiches team.
How do you keep the AI from leading respondents?
Follow-ups only ask for more detail or a concrete experience about what the person already said. They never introduce new topics or answer options.
Can I try it?
Yes. The home page has a demo where you can answer as a participant and see how the AI interprets your responses.
Tell us what you want to measure and we’ll put together a proposal.
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