Digital advertising
We design and manage social media campaigns that use what we learn from our studies: which messages work, with which audiences and in which areas. The same infrastructure we use to recruit participants lets us reach each segment precisely.
01What it is
Ad targeting on digital platforms makes it possible to show an ad only to people with specific characteristics. Afiches uses this infrastructure in all of its studies, which gives us hands-on knowledge of how to reach specific audiences and measure their response.
Our digital advertising services combine research and media: we test different versions of a message with the target audience, identify the one that is best received and deliver it to the right segments, adjusting the campaign based on results.
02When to use it
- Institutional or public-interest campaigns.
- Product launches with defined audiences.
- Political and government communication.
- Validating a message before investing in a mass campaign.
03How we work
- AssessmentWe define goals, audiences and candidate messages.
- Message testingWe test the versions with the target audience.
- TargetingWe set up the campaign with the segments that emerge from the data.
- DeliveryWe manage the media buy on the platforms.
- OptimizationWe adjust messages and segments based on performance.
04What we deliver
- Message testing results.
- Targeting plan.
- Campaign management.
- Performance report.
05Questions
Which platforms do you work on?
Mainly Facebook, Instagram and WhatsApp (Meta), where we also recruit participants for our studies.
Do I need a study first?
It is not required, but testing messages with the audience before launch makes better use of the budget.
How are results measured?
With platform metrics and, where appropriate, a follow-up measurement of recall or attitudes.
Tell us what you want to measure and we’ll put together a proposal.
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