September 15–24, 2026 · National sample

Streaming Report — September 2026

National survey of people aged 16 and over on streaming in Argentina. It measures which channels come to mind unprompted, awareness of Olga, Luzu TV and Gelatina, what people say about each channel in open questions analyzed with AI, and the image of Nico Occhiato, Migue Granados, Pedro Rosemblat and Tomás Rebord.

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01Key findings

39%mention Luzu TV unprompted, the most recalled channel; Olga 31% and Gelatina 11%.

33%cannot name any streaming channel.

66%know Olga; Luzu TV reaches 57% and Gelatina 37%.

80%know Nico Occhiato and 78% Migue Granados, both with a positive image balance.

02Reading

Channels are recognized first by a host and then by their programming. Olga is associated with Nati Jota, la Negra Vernaci and Migue Granados; Luzu TV with Nico Occhiato and Nadie Dice Nada; Gelatina with Pedro Rosemblat, his interviews and his jingles.

Gelatina is the only channel with an explicit political identity: seven in ten Massa voters know it, against two in ten Milei and Bullrich voters. Rosemblat exceeds 80% positive image among Massa voters and falls to 11% among Bullrich voters, while Occhiato is the most cross-cutting host.

03Methodology

Universe: People aged 16+ in Argentina
Fieldwork: September 15–24, 2026
Methodology: Online survey with open questions analyzed with AI

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